Trep Tuesday: Curious Case of Cassies Career

When Cassie came on the scene circa 2005 I liked her immediately!  Rihanna had the accent, voice and forehead which were hard to get used to, but now  I'm #NavyorDie!(Rih-ly sorry). 

Cassie was cute, exotic, she danced and I could sing her songs in a tone not too far from my own. Lets be honest, she didn't have the best vocals but she was banging!

Then along came Diddy, he huffed and he puffed and he blew her career down!  Has anyone else noticed that everyone's career that Diddy touches turns to dust! Really, where is Craig Mack? While you are looking for him, please locate 112? The Lox? Lil Kim? Shyne?

Killing careers since Biggie

Now Cassie is a nude model in Diddy's commercials and she doesn't even have her own Vevo channel.

When I saw this picture below, I felt like she is the only person here who has not explored her full potential. Even Kim is killing it with her game, video and show. 

Kanye's hobo show

I'm not writing this to diss her, she is not my target audience. My view is, this girl is talented and she could have had a place in history. We can point fingers at Diddy and whoever else for tanking her talent, but at the end of the day the decision lies with her.

Its the same in business, you can't blame anyone for your lack of growth especially when you know you have a great product or service. There is no way to scale your business without putting in the extra work and partnering with the right people. No company or brand is invincible in these fast changing times where start ups are giving a established brands a run for their money- AirBnB and hotels, or Uber and taxi cabs. 

How are you keeping your brand, product or service relevant in these changing times?