|Thanks Julian Assange|
Naturally, I started by looking out for emails pertaining to black Hollywood and it was all interesting! The most important tone and message that I am learnt is that black artists, actors and personalities are waiting on white corporations to approve them. This is actually really sad. This includes the A listers like Jay and Bey, who are also gossiped about at Sony. Their value is only as far as their celebrity reach and ratings. Herewith the tea:
The Amazing Spiderman 2
They had an equally amazing discourse about which artist to use for the soundtrack and even on the song!! The first choice seemed to have been Rihanna or Lady Gaga (although it was felt she may be lame after the Die Antwoord dissed her). Rihanna apparently decided to pass on it and the next artists were as follows:
- Lorde- "Shes cool"
- Ellie Goulding- "Her fan base was questionable"
- Alicia Keys- one of the execs remarked that she doesn’t “get AK” and they weren’t sure if "she is right for Spidey though”.
Allegedly (as Aunty Wendy says), Jamie Foxx had prepared a song for the soundtrack that wasn’t even listened to by Jay Brown. Pharrell was then tasked with the song writing after the resounding success of “Happy”, which is the soundtrack to Despicable Me 2 movie, so they expected an encore with this one too.
There is so much
shade researching, processing,
planning, discussion that goes on behind the scenes of the movies and songs we
enjoy so flippantly. I was personally taken aback about the comment
on Alicia Keys, is that why her career isn’t as big as I/ we think it should be? Is that what could be happening to other talented artists like Keisha
Cole? Monica? Brandy? Ciara? If a Sony executive doesn’t quite “get” you then
you get passed on?
I don’t know how they finally settled on Alicia Keys, because it seems like Pharell was a done deal, I think Pharell stood up for her and convinced them it would work with her and Kendrick. I am personally not a fan of this song and I haven’t seen the movie, but at least they got to cut a cheque! I would have loved to hear what Jamie Foxx prepared, I love his music!
Destiny’s Child Film
On Jay Z’s birthday in 2013,
illuminati Matthew Knowles approached Sony with the idea of a making a
Destiny’s Child film. He was going to see Universal too but he gave Sony the
first bite at the cherry as DC is under Sony. All the people in on the email
were in agreement.
Its not a secret that people would be interested because of Beyonce and he proceeded to show exactly how much interested in numbers and stats:
“1.8 million online discussions about Beyonce alone in last 30 days and 72 percent positive. She's still relevant and therefore the group's story can be.
Obviously a huge social media aspect. Beyonce has 52 million social followers on Facebook and 12.9 million on Twiitter.”
He also spoke about how they can use the casting process as part of a marketing/ advertising process, similarly to how Channing’s wife judged an open casting call for dancers in a Step Up movie. Uhmmm, Channing’s wife has a name! She is Jenna Dewan.